The company DOO PIP Novi Sad is a family-owned company from Novi Sad, founded on August 19th 1992, with only four employees and during the time when beginning and survival meant boldness. By creating high-quality recognizable products that meet the requirements and needs of users, by perfecting products, processes, and employees, we participate and contribute to raising the level of quality of life in society in general.

A clear picture of the desired direction of growth and development was set at just a beginning - a recognizable brand and equal membership among the most important companies in the industry, with a strong professional basis, modern technical and technological solutions, with capacities that correspond to the needs of the market, as well as capacities that realize their ideas and solutions.

Our primary activity has long been the production of improvers and mixtures for the bakery industry, but a great desire for progress and development has led us to start something unique in the market of this part of Europe in 2002 - tortilla production. This great challenge soon turned into great satisfaction for our users, which continues to this day.

Tortilla Mexicana tim

Our mission

meet consumer needs via producing and selling Mexican food, in partnership with customers and suppliers worldwide. We provide our customers with products that meet all the requirements and expectations of our customers and stakeholders. We are committed to teamwork, respect, hard work, and responsibility.
Tortilla Mexicana tim

Our vision

go beyond the borders in the production and sales of Mexican food. We strive to exceed the expectations of our customers in terms of quality, safety, sustainability, cost, delivery, and value.
The organization's leadership is committed to focusing on the user, providing a safe product, responsibility towards the work environment, sustainability, ethics, and continuous improvement of the Integrated Management System: ISO 9001:2015, IFS 7, HACCP, HALAL, KOSHER and RSPO SCC

We are committed to creating a profitable business culture based on a set of guiding principles and fundamental beliefs - our core company values:

Respect

We respect different point of view but avoid tension. We show respect to get the one.

Effort

Continuous effort and work produce results. There are no shortcuts to success. Knowledge and experience in business are acquired through effort. We appreciate dedication, focus, efficiency, and discipline.

Faith

Dreamers hope while successful people believe. Faith for us represents ambition, optimism, responsibility, and patience.

Team spirit

We strive for the success of the team, and we celebrate the same. The success of an individual is the success of the whole team.

Humility

Through the synergy of respect, effort, faith, and team spirit, we can achieve great deeds and success in the long run.

Tortilla - The first and the foremost

Tortilla is an unleavened type of bread originating from Mexico. DOO PIP Novi Sad mainly produces tortillas based on wheat flour. The range of tortillas in our offer is diverse and such that meets the needs of both retail and HoReCa sales channels.

Easy and quick tortilla preparation allows you to create divine shapes and enrich the serving with juicy and delicious flavors in just a few fun moments. Tortilla is a finished product, which does not contain ingredients of animal origin.

Mexicans can't imagine their meal without tortillas, since the Aztec days, while you will not take it off the list of mandatory foods either. You can prepare it in a numerous of ways, and it is simply the perfect base for any salty and sweet dish, and a good substitute for bread.

Recipes for tortillas can be as simple as luxurious. Whichever one you choose - you can prepare tortillas for an everyday meal or a luxurious dinner.

You can make a big change in your kitchen - for snack, dinner, breakfast, holidays, birthdays, and celebrations - with a little help from those for whom the production of tortillas is the first and true love, DOO PIP Novi Sad. Meals that you will prepare for loved ones with the same love with which DOO PIP Novi Sad gives you original tortillas will refresh the impersonality and monotony of everyday cuisine.

You can find them in facilities throughout the retail network.

Team and career

Gvozden Mučibabić

CEO - General Manager

Nemanja Čobanov

Nemanja Čobanov

Commercial Director

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Dejan Kanurić

Dejan Kanurić

Operations Director

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Sanja Mučibabić

Sanja Mučibabić

Director of Legal and General Affairs

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Branislava Dabić

Branislava Dabić

Sales and Marketing Manager

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Momir Gligorević

Momir Gligorijević

Project Manager
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Jovana Vasić

Executive Administrative Assistant

Biljana Delić

Biljana Delić

Legal and General Affairs

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Milana Kovacevic

Milana Kovačević

HR

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Marija

Marija Šević

Legal and General Affairs

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Jelena Ćirić

Jelena Ćirić

F&A

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Draženka Savić

Draženka Savić

QA and R&D

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Mihailo Tomašević

Marketing

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Jasmina

Jasmina Jakšić

Production

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Aleksandra Ilić

QA and R&D

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Marko

Marko Tančić

Procurement and purchasing

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Dunja Bulatovic

Dunja Bulatović

Sales

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Milan Maric

Milan Marić

Sales

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Veljko Beric

Veljko Berić

Sales

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Ljiljana Janković

Marketing

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Kristina Bundić

Marketing

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Ksenija Blagojević

Marketing

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Milkica

Milkica Knežević

Marketing

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Milica Kovačević

Milica Kovačević

Marketing

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Ivana Radulović

Grafički dizajner

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Nikola Jovanović

Nikola Jovanović

Logistics

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Ninoslav Djordjevic

Ninoslav Đorđević

Production

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Helena Jolić

Procurement and purchasing

Anita Mali

Anita Mali

F&A

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Danka Vlatković

F&A

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